One experiment in the works is letting companies target users based on past shopping behavior. For example, Alexa may suggest to a shopper who previously bought Clorox's Pine-Sol to consider buying its disinfecting wipes. Amazon is also looking to tap advertising in Alexa's skills. Someone asking ...
Source: Alexa Skills - Google Alert RSS
Amazon has big plans for Alexa ads in 2018; it's discussing options with P&G, Clorox and others
Date: 02 Jan 2018
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